Plum is a rich, deep berry shade with a glossy cream finish that delivers salon-quality color and intense, even coverage. DND 731 offers long-lasting wear and high pigmentation for flawless, professional results—ideal for nail techs seeking trendy, durable shades that resist chips and maintain shine.

Plum

Color & finish — Plum

Plum is a saturated, deep berry tone with a smooth glossy cream finish that looks polished on every nail shape. The high-pigment formula of DND 731 provides even coverage and a mirror-like shine, so color reads true from the first glance.

Benefits for salons & nail pros

Because Plum’s formula is highly pigmented, techs need fewer coats, which shortens service time and increases chair turnover. Its long-wear formulation helps reduce chips and client callbacks, improving client satisfaction and saving salons time and product. DND 731 also photographs beautifully for social media and retail displays, helping boost upsells and repeat bookings.

How to use this gel polish

Prep nails by shaping, lightly buffing, and removing dust. Apply a thin base coat and cure per lamp instructions, then apply one to two thin coats of Plum (DND 731), curing between coats. Finish with a glossy top coat and final cure for durable shine. Thin, even layers ensure smooth application and a flawless finish.

Why clients will love this shade

Clients will appreciate Plum’s sophisticated depth—flattering on many skin tones and versatile for seasonal and evening looks. The cream finish maintains salon shine between visits and the durable formula keeps nails looking freshly done longer, making Plum a reliable choice for clients who want stylish, low-maintenance color.

Stock up on Plum (DND 731) today to offer your clients a fashionable, long-wearing berry shade—order now to keep this must-have color at your station.